This challenge is about redesigning an app. I chose to work with the IMDb app, which is an online database for movies, TV shows, and provides a lot of details related to them, and more..
For me, this challenge was an opportunity to become more organized and master the use of the ‘Figma’ tool. So I spent a lot of time learning about it.
Existing Design Clone
First, I began by copying the existing screens: the home page, the title information page, and the search page. This helped me evaluate the current design and keeps things consistent as I work on the redesign.
Heuristics Analysis
I conducted a heuristic analysis of the current app to evaluate its usability based on established principles and guidelines and to identify potential usability issues and areas for improvement.
Visual Competitive Analysis
Brand Attributes/Moodboard
Informative: Provides relevant and reliable information to users.
Playful: Emphasizes creativity and entertainment, enhancing the experience of searching for something to watch.
Discovery-Promoting: Inspires users to discover new movies and shows through personalized recommendations, curated lists, and diverse genres.
Curiosity: Sparks users’ interest with intriguing content that encourages further learning and deeper exploration.
Originality: Offers unique features, good content, and a fresh, innovative experience, setting it apart from other apps.
Style Tile
Hi-fi Prototype
Finally, I learned a lot about how to analyze an app, especially in the Heuristics Analysis. I didn’t add or make any significant changes in the app. But I’m still trying to learn and discover the best way to do it; this is the first time, so it’s not going to be the last. Also this challenge will remain ongoing for me.
