This is Ironhack’s second group challenge, which is about designing a website for a local business. We chose to work on ‘Riviera Spa & Nails’
So, let’s begin…
About the client
Our client runs a spa business that offers in-home treatments, eliminating the need to visit a salon.
However, our client does not have a website, so their customers reach out to them through their different social media accounts to find information and book appointments.
Background
The process of discovering spa services and booking appointment are currently managed through social media, causing some confusion.
The main challenge is to make a website that’s easy to use and lets customers book appointments smoothly. We need to make sure it shows all the spa services clearly.
The goal it to make a website design match the business image and needs.
Stakeholder Interview
We started with a stakeholder interview so we could understand the business more and gather the vital insights we need to perform analysis
Competitive Analysis
For the competitive analysis, we analyze three of the current competitors to understand market dynamics and identify competitors’ strengths and weaknesses.
After conducting several interviews with individuals who had previously booked spa & nails treatments at home, we identified the most significant challenges they faced. We also used an affinity diagram to help us identify patterns and themes within our research findings. Following that, we developed our user persona.
User Journey Map
Here, we are attempting to discover the main problems users face through the current user journey.
Problem statement
Life balancer people need to find a way to look for information in one platform so they can take care of their well-being easily because they want to relax and take care of themselves more and find a balance between work and personal life.
How Might We
HMW develop an easy online booking system that allows users to easily schedule spa appointments within their busy schedules?
HMW make the user experience scrolling the website enjoyable and relaxing?
HMW make get all the information about services and therapist qualifications of the spa in one platform.
MOSCOW
The MOSCOW framework helped us categorize requirements into Must-have, Should-have, Could-have, and Won’t-have.
MVP
The goal of Riviera Nails & Spa website, at a minimum is:
To streamline all processes into one platform & Create a user-friendly online booking system. That aims to provide users with the convenience of easily scheduling spa appointments to fit into their busy schedules.
Site Map / User Flow
We created a site map & User Flow to provide a clear overview of our website.
Low & Mid Wireframes / Usability Testing Results and Insights
We started with the low-fidelity wireframes and tested them, but the results weren’t satisfying to the users. So, we iterated and improved them in the mid-fidelity wireframes, and after conducting usability testing, the results and feedback were positive.
Visual Competitive Analysis
We analyzed three competitors’ visual designs, to help us understand current industry design trends.
Brand Attributes / Moodboard
We started with these brand attributes:
Refreshing, Relaxing, Comfortable, Captivating.
but after testing, we changed it to:
Clean, Relaxing, Refreshing, Comfortable
Style Tile
High-fidelity Prototype
Finally, after completing the entire process, we created the high-fidelity website.
Our Next Step
Improve and research website pages and features to ensure their effectiveness.
enhancing the details of the website to provide a comprehensive and user-friendly experience.
